| 000 -LEADER |
|---|
| fixed length control field |
00586nam a22002051a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140924b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070387676 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
LOU |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Loudon, David L. |
| 9 (RLIN) |
19559 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bitta, Albert J. Della |
| 9 (RLIN) |
19560 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior |
| Remainder of title |
concepts and applications |
| Medium |
[Text] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
McGraw Hill |
| Date of publication, distribution, etc |
1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 788 p. |
| Other physical details |
ill. |
| Dimensions |
26 cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill series in marketing |
| 9 (RLIN) |
6966 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| 9 (RLIN) |
495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Scheduled Reference Materials |
