Loudon, David L.
Consumer behavior concepts and applications [Text] - 4th ed. - New York McGraw Hill 1993 - xxiii, 788 p. ill. 26 cm - McGraw-Hill series in marketing .
9780070387676
Management
658.8342 / LOU
Consumer behavior concepts and applications [Text] - 4th ed. - New York McGraw Hill 1993 - xxiii, 788 p. ill. 26 cm - McGraw-Hill series in marketing .
9780070387676
Management
658.8342 / LOU