Advertising (Record no. 137718)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170111b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070997981 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ADV |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 37365 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 37366 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerr, Gayle |
| 9 (RLIN) | 67122 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Powell, Irene |
| 9 (RLIN) | 67123 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Remainder of title | an integrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Sydney |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 644 p. |
| Other physical details | col. ill. |
| Dimensions | 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 9 (RLIN) | 67621 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 10567 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 26282 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 11/01/2017 | LB/BK/DON/126/2016 | 1750.00 | 3 | 659.1 ADV | 215958 | 11/03/2019 | 07/03/2019 | 1 | 11/01/2017 | Lending Materials |