Normal view MARC view ISBD view

Advertising

Belch, George E.

Advertising an integrated marketing communication perspective - 2nd - Sydney McGraw-Hill 2012 - xxviii, 644 p. col. ill. 26 cm.

ISBN: 9780070997981

Subjects--Topical Terms:
Communication in marketing
Advertising
Sales promotion

Dewey Class. No.: 659.1 / ADV

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)
University of Ruhuna