Marketing communications (Record no. 137576)
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000 -LEADER | |
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fixed length control field | 00560nam a22001937a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | USJPLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 161222b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781741032697 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | ROS |
100 ## - PERSONAL NAME (AUTHOR) | |
Personal name | Rossiter, John R. |
9 (RLIN) | 25891 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bellman, Steven |
9 (RLIN) | 66950 |
245 ## - TITLE STATEMENT | |
Title | Marketing communications |
Remainder of title | theory and applications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Australia |
Name of publisher, distributor, etc | Pearson |
Date of publication, distribution, etc | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 500 p. |
Other physical details | ill. |
Dimensions | 25 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing |
9 (RLIN) | 67621 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Positioning (Advertising) |
9 (RLIN) | 68511 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Lending Materials |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 22/12/2016 | LB/BK/DON/116/2016 | 1250.00 | 3 | 2 | 658.8 ROS | 215671 | 15/02/2020 | 25/01/2020 | 1 | 22/12/2016 | Lending Materials |