Marketing communications
Rossiter, John R.
Marketing communications theory and applications - Australia Pearson 2005 - xix, 500 p. ill. 25 cm.
9781741032697
Communication in marketing
Positioning (Advertising)
658.8 / ROS
Marketing communications theory and applications - Australia Pearson 2005 - xix, 500 p. ill. 25 cm.
9781741032697
Communication in marketing
Positioning (Advertising)
658.8 / ROS