Consumer behavior
Assael, Henry
Consumer behavior a strategic approach [Text] Assael, Henry - Boston Houghton Mifflin 2004 - xxiii,631 p. ill. 26 cm.
9780618222155
Marketing management
Management
658.8842 / ASS
Consumer behavior a strategic approach [Text] Assael, Henry - Boston Houghton Mifflin 2004 - xxiii,631 p. ill. 26 cm.
9780618222155
Marketing management
Management
658.8842 / ASS