The impact of marketing culture on marketing effectiveness, technical efficiency and business performance an empirical study of commercial banking sector in Sri Lanka
Material type:
TextLanguage: English Publication details: 2008Description: xii, 162 p. ill. 30 cmSubject(s): DDC classification: - 658.8 JAY
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Permanent Reference Materials
|
Main Library Ceylon Room | Theses Collection | 658.8 JAY (Browse shelf(Opens below)) | 1 | Not for loan | 219113 |
Total holds: 0
This is a MSc dissertation submitted to the M.Sc unit of the University of Sri Jayewardenepura, as a partial fulfillment of the requirements for the MSc in Management Programme - specialized in Marketing Management
There are no comments on this title.
Log in to your account to post a comment.