000 | 00576nam a22001931a 4500 | ||
---|---|---|---|
003 | USJPLib | ||
008 | 140924b xxu||||| |||| 00| 0 eng d | ||
041 | _aEng. | ||
082 |
_a658.802 _bKIM |
||
100 |
_aKim, W. Chan _952213 |
||
700 |
_aMauborgne, Renee _952214 |
||
245 |
_aBlue ocean strategy _bhow to create uncontested market _h[Text] |
||
260 |
_bHarvard Business School _aBoston _c2005 |
||
300 |
_axv, 240 p. _bill. _c25 cm. |
||
500 | _aISBN978151396192 Bib. : pp. 223-229 | ||
650 |
_aMarketing management _94862 |
||
650 |
_aManagement _9495 |
||
942 |
_2ddc _cSR |
||
999 |
_c7321 _d7321 |