000 00576nam a22001931a 4500
003 USJPLib
008 140924b xxu||||| |||| 00| 0 eng d
041 _aEng.
082 _a658.802
_bKIM
100 _aKim, W. Chan
_952213
700 _aMauborgne, Renee
_952214
245 _aBlue ocean strategy
_bhow to create uncontested market
_h[Text]
260 _bHarvard Business School
_aBoston
_c2005
300 _axv, 240 p.
_bill.
_c25 cm.
500 _aISBN978151396192 Bib. : pp. 223-229
650 _aMarketing management
_94862
650 _aManagement
_9495
942 _2ddc
_cSR
999 _c7321
_d7321