000 00544nam a22001931a 4500
003 USJPLib
008 140924b xxu||||| |||| 00| 0 eng d
020 _a0256561253
041 _aEng.
082 _a658.802
_bCRA
100 _aCravens, David W.
_912875
700 _aLamb, Charles W.
_928524
245 _aStrategic marketing management cases
_h[Text]
_cCravens, David W.
260 _aBoston
_bMcGraw Hill
_c1998
300 _axvi, 624 p.
_c26 cm.
650 _aMarketing management
_94862
650 _aManagement
_9495
942 _2ddc
_cSR
999 _c72335
_d72335