000 00523nam a22001811a 4500
003 USJPLib
008 140924b xxu||||| |||| 00| 0 eng d
020 _a9780314778512
041 _aEng.
082 _a658.82
_bBUR
100 _aBurnett, Jophn J.
_950557
245 _aPromotion management
_ba strategic approch
_h[Text]
_cBurnett, Jophn J.
260 _bWest Publishing
_aSt. Paul
_c1984
300 _axvii,615 p.
_c26 cm.
_bill.
650 _aMarketing management
_94862
650 _aManagement
_9495
942 _2ddc
_cLM
999 _c61338
_d61338