| 000 | 00514nam a22001811a 4500 | ||
|---|---|---|---|
| 003 | USJPLib | ||
| 008 | 140924b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780256015676 | ||
| 082 |
_a658.8 _bMCC |
||
| 100 | _aMcCarthy, E. Jerome | ||
| 245 |
_aBasic marketing _ba managerial approach _h[Text] _cMcCarthy, E. Jerome |
||
| 250 | _a5th ed. | ||
| 260 |
_bRichard D. Irwin _aHomewood _c1975 |
||
| 300 |
_axvii,694p .: ill. _c24 cm. |
||
| 440 | _aThe Irwin Series in Marketing | ||
| 650 | _aMarketing | ||
| 942 |
_2ddc _cLM |
||
| 999 |
_c5804 _d5804 |
||