| 000 | 00620nam a22002171a 4500 | ||
|---|---|---|---|
| 003 | USJPLib | ||
| 008 | 140924b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788185274072 | ||
| 041 | _aEng. | ||
| 082 |
_a658.8 _bMCC |
||
| 100 |
_aMcCarthy, E. Jerome _91615 |
||
| 700 |
_aPerreautt, William D. _97197 |
||
| 245 |
_aBasic marketing _ba managerial approach _h[Text] _cMcCarthy, E. Jerome |
||
| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi _bUniversal _c1990 |
||
| 300 |
_axviii, 749 p. _c24 cm. _bIll. |
||
| 440 |
_aThe Irwin Series in Marketing _97198 |
||
| 520 | _a2001-03-28 | ||
| 650 |
_aMarketing _91616 |
||
| 942 |
_2ddc _cPR |
||
| 999 |
_c5800 _d5800 |
||