000 00498nam a22001811a 4500
003 USJPLib
008 140924b xxu||||| |||| 00| 0 eng d
020 _a9780071214780
041 _aEng.
082 _a658.8
_bKER
100 _aKerin, Roger A.
_944553
245 _aMarketing
_bthe core
_h[Text]
260 _aBoston
_bMcGraw Hill
_c2004
300 _axxxii, 125 p.
_c28 cm.
440 _aMcGraw-Hill/Irwin series in marketing
_944544
650 _aMarketing management
_94862
942 _2ddc
_cSR
999 _c46790
_d46790