000 | 00626nam a22002171a 4500 | ||
---|---|---|---|
003 | USJPLib | ||
008 | 140924b xxu||||| |||| 00| 0 eng d | ||
020 | _a9788120333055 | ||
041 | _aEng. | ||
082 |
_aCLO _b659.1 |
||
100 |
_aClow, Kenneth E. _948860 |
||
700 |
_aBaack, Donald _948861 |
||
245 |
_aIntegrated advertising, promotion, and marketing communications _h[Text] _cClow, Kenneth E. |
||
250 | _a3rd ed. | ||
260 |
_bPHI Learning _aNew Delhi _c2008 |
||
300 |
_axix, 515 p. _bill. _c29 cm. |
||
500 | _aISBN9788120333055 | ||
650 |
_aAdvertising _910567 |
||
650 |
_aManagement _9495 |
||
942 |
_2ddc _cSR |
||
999 |
_c36841 _d36841 |