000 00440nam a22001571a 4500
003 USJPLib
008 140924b xxu||||| |||| 00| 0 eng d
020 _a9780070460195
082 _a658.84
_bNAS
100 _aNash, Edward L.
245 _aDirect marketing
_bstrategy, planning, execution.
_h[Text]
_cNash, Edward L.
260 _aNew York
_bMcGraw Hill
_c1982
300 _axvii,423 p.
_c23 cm.
650 _aManagement
942 _2ddc
_cLM
999 _c18748
_d18748