000 00706nmm a22002177a 4500
999 _c160675
_d160675
003 USJPLib
008 210406b ||||| |||| 00| 0 eng d
020 _a9789332587960
041 _aEng.
100 _aKumar, S. Ramesh
_984989
245 _aConsumer behaviour
_bthe Indian context (concepts and cases)
250 _a2nd ed.
260 _aChennai
_bPearson
_c2017
300 _axv, 331 p.
_bill.
500 _a1 USD = Rs. 201.01 as at 2021-03-25 $ 42.77 = Rs. 8,597.19
650 _aMotivation research (Marketing)
_995491
650 _aMarketing
_91616
650 _aConsumer behavior
_995492
856 _uhttp://lib.sjp.ac.lk/pearson-e-book-library/
_yAccess instructions
942 _2ddc
_cEB