| 000 | 00882nmm a22002657a 4500 | ||
|---|---|---|---|
| 003 | USJPLib | ||
| 005 | 20240927125830.0 | ||
| 008 | 210406b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780137058297 | ||
| 041 | _aEng. | ||
| 082 |
_a658.83 _bFAR |
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| 100 |
_aFarris, Paul W. _921747 |
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| 245 |
_aMarketing metrics _bthe definitive guide to measuring marketing performance |
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| 250 | _a2nd ed. | ||
| 260 |
_aNew Jersey _bPearson _c2010 |
||
| 300 |
_axv, 414 p. _bill. _c24 cm. |
||
| 500 | _a1 USD = Rs. 201.01 as at 2021-03-25 $ 108.43 = Rs. 21,795.51 | ||
| 650 |
_aMarketing research _948627 |
||
| 650 |
_a Marketing - Mathematical models _996082 |
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| 700 |
_aBendle, Neil T. _988528 |
||
| 700 |
_aPfeifer, Phillip E. _988529 |
||
| 700 |
_aReibstein, David J. _988530 |
||
| 856 |
_uhttp://lib.sjp.ac.lk/pearson-e-book-library/ _yAccess instructions |
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| 942 |
_2ddc _cEB |
||
| 999 |
_c160562 _d160562 |
||