| 000 | 00637nas a22002171a 4500 | ||
|---|---|---|---|
| 003 | USJPLib | ||
| 008 | 140924b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a020512013 | ||
| 041 | _aEng. | ||
| 082 |
_a658.801 _bKER |
||
| 100 |
_aKerin, Roger A. _944553 |
||
| 700 |
_aMahajan, Vijay _948478 |
||
| 700 |
_aVaradarajan, P. Rajan _948479 |
||
| 245 |
_aContemporary perspectives on Strategic market planning _h[Text] _cKerin, Roger A. |
||
| 260 |
_bAllyn & Bacon _aBoston |
||
| 300 |
_ax, 453 p. _c 24 cm. |
||
| 650 |
_aMarketing planning _948480 |
||
| 650 |
_aMarketing management _94862 |
||
| 650 |
_aManagement _9495 |
||
| 942 |
_2ddc _cLM |
||
| 999 |
_c14999 _d14999 |
||