000 00760nam a2200169 4500
003 USJPLib
008 171030b xxu||||| |||| 00| 0 eng d
041 _aEng.
082 _a658.8
_bJAY
100 _aJayarathne, P. G. S. A.
_973150
245 _aThe impact of marketing culture on marketing effectiveness, technical efficiency and business performance
_ban empirical study of commercial banking sector in Sri Lanka
260 _g2008
300 _axii, 162 p.
_bill.
_c30 cm.
500 _aThis is a MSc dissertation submitted to the M.Sc unit of the University of Sri Jayewardenepura, as a partial fulfillment of the requirements for the MSc in Management Programme - specialized in Marketing Management
650 _aMarketing
_91616
942 _2ddc
_cLM
999 _c144734
_d144734