000 00665nam a2200217 4500
003 USJPLib
008 170303b xxu||||| |||| 00| 0 eng d
020 _a9780470319925
041 _aEng.
082 _a658.802
_bDAH
100 _aDahlen, Micael
_968341
700 _aLange, Fredrik
_968342
700 _aSmith, Terry
_968343
245 _aMarketing communications
_ba brand narrative approach
260 _aChichester
_bJohn Wiley
_c2010
300 _axxii, 584 p.
_bill.
_c25 cm.
500 _aUS $ 1 = Rs. 149.53 (2016.12.29) Price = US $ 66.37
650 _aCommunication in marketing
_967621
650 _aBranding marketing
_969519
942 _2ddc
_cLM
999 _c138333
_d138333