| 000 | 00700nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | USJPLib | ||
| 008 | 170111b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070997981 | ||
| 041 | _aEng. | ||
| 082 |
_a659.1 _bADV |
||
| 100 |
_aBelch, George E. _937365 |
||
| 700 |
_aBelch, Michael A. _937366 |
||
| 700 |
_aKerr, Gayle _967122 |
||
| 700 |
_aPowell, Irene _967123 |
||
| 245 |
_aAdvertising _ban integrated marketing communication perspective |
||
| 250 | _a2nd | ||
| 260 |
_aSydney _bMcGraw-Hill _c2012 |
||
| 300 |
_axxviii, 644 p. _bcol. ill. _c26 cm. |
||
| 650 |
_aCommunication in marketing _967621 |
||
| 650 |
_aAdvertising _910567 |
||
| 650 |
_aSales promotion _926282 |
||
| 942 |
_2ddc _cLM |
||
| 999 |
_c137718 _d137718 |
||