000 | 00560nam a22001937a 4500 | ||
---|---|---|---|
003 | USJPLib | ||
008 | 161222b xxu||||| |||| 00| 0 eng d | ||
020 | _a9781741032697 | ||
041 | _aEng. | ||
082 |
_a658.8 _bROS |
||
100 |
_aRossiter, John R. _925891 |
||
700 |
_aBellman, Steven _966950 |
||
245 |
_aMarketing communications _btheory and applications |
||
260 |
_aAustralia _bPearson _c2005 |
||
300 |
_axix, 500 p. _bill. _c25 cm. |
||
650 |
_aCommunication in marketing _967621 |
||
650 |
_aPositioning (Advertising) _968511 |
||
942 |
_2ddc _cLM |
||
999 |
_c137576 _d137576 |