000 00560nam a22001937a 4500
003 USJPLib
008 161222b xxu||||| |||| 00| 0 eng d
020 _a9781741032697
041 _aEng.
082 _a658.8
_bROS
100 _aRossiter, John R.
_925891
700 _aBellman, Steven
_966950
245 _aMarketing communications
_btheory and applications
260 _aAustralia
_bPearson
_c2005
300 _axix, 500 p.
_bill.
_c25 cm.
650 _aCommunication in marketing
_967621
650 _aPositioning (Advertising)
_968511
942 _2ddc
_cLM
999 _c137576
_d137576