Global brand strategy : unlocking brand potential across countries, cultures & markets
By: Gelder, Sicco Van.
Material type: TextPublisher: London : Kogan Page, 2003Description: xii, 260 p. ; ill. ; 24 cm.ISBN: 9780749440237.Subject(s): Brand name products - Management | Brand name products - Planning | Branding (Marketing) | Export marketing | ManagementDDC classification: 658.827Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Scheduled Reference Materials | Main Library Scheduled Reference Division | Scheduled Reference Collection | 658.827 GEL (Browse shelf) | 1 | Available | 202079 |
Total holds: 0
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