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Global brand strategy : unlocking brand potential across countries, cultures & markets

By: Gelder, Sicco Van.
Material type: TextTextPublisher: London : Kogan Page, 2003Description: xii, 260 p. ; ill. ; 24 cm.ISBN: 9780749440237.Subject(s): Brand name products - Management | Brand name products - Planning | Branding (Marketing) | Export marketing | ManagementDDC classification: 658.827
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Scheduled Reference Materials Scheduled Reference Materials Main Library
Scheduled Reference Division 		Scheduled Reference Collection 658.827 GEL (Browse shelf) 1 Available 202079
Total holds: 0

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