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1. Learning aid to accompany basic marketing : a managerial approach

by McCarthy, E. Jerome | Brogowicz, Andrew A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood : Richard D. Irwin, 1981Availability: Items available for loan: Main Library [Call number: 658.8 MCC] (3). Withdrawn (1).

2. Reading in basic marketing

by Grashof, John F | McCarthy, E. Jerome | Brogowicz, Andrew A.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood : Richard D. Irwin, 1981Availability: Items available for loan: Main Library [Call number: 658.8 REA] (1).

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