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1.
Advanced brand management from vision to valuation [Text] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore John Wiley 2002
Availability: Items available for loan: Main Library (1)Call number: 658.827 TEM.

2.
Global brand strategy unlocking brand potential across countries, cultures & markets [Text] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2003
Availability: Items available for loan: Main Library (1)Call number: 658.827 GEL.

3.
Eating the big fish how challenger brands can compete against brand leaders by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken John Wiley 2009
Availability: Items available for loan: Main Library (1)Call number: 658.827 MOR.

4.
Strategic brand management creating and sustaining brand equity long term by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kagan Page 1997
Availability: Items available for loan: Main Library (1)Call number: 658.8343 KAP.

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