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1.
Citizen brands putting society at the heart of your business [Text] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester John Wiley 2001
Availability: Items available for loan: Main Library (1)Call number: 658.827 WIL.

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2.
Product management [Text] by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston McGraw Hill 2005
Availability: Items available for loan: Main Library (1)Call number: 658.5 LEH.

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3.
Eating the big fish how challenger brands can compete against brand leaders by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken John Wiley 2009
Availability: Items available for loan: Main Library (1)Call number: 658.827 MOR.

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4.
Inspired take your product dream from concept to shelf by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jearsey John Wiley 2011
Availability: Items available for loan: Main Library (1)Call number: 658.575 VEN.

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5.
Fast innovation Achieving superior differentiation speed to market, and increased profitability [Text] George, Michael L. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw Hill 2005
Availability: Items available for loan: Main Library (3)Call number: 658.575 GEO, ...

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6.
Managerial economics [Text] Maurice, S. Charles by Series: The Irwin series in Economics
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Irwin McGraw - Hill 1995
Availability: Items available for loan: Main Library (5)Call number: 338.5024658 MAU, ... Items available for reference: Main Library : Not for loan (1)Call number: 338.5024658 MAU.

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7.
Managerial economics [Text] McGuigan, James R. by Series: The Irwin series in Economics
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: St. Paul West Publishing 1993
Availability: Items available for loan: Main Library (1)Call number: 338.5024658 MCG.

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8.
The experience economy by
Edition: updated
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bostan Harvard Business Review press 2011
Availability: Items available for loan: Main Library (1)Call number: 658.56 PIN.

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9.
Innovation, product development and commercialization case studies and key practices for market leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2006
Availability: Items available for loan: Main Library (2)Call number: 658.503 RAF, ...

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10.
Leading the starbucks way 5 principles for connecting with your customers, your products and your people by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw-Hill 2014
Availability: Items available for loan: Main Library (1)Call number: 658.4092 MIC.

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11.
Innovation management and new product development by
Edition: 6th ed.
Material type: Computer file Computer file; Format: electronic
Language: English
Publication details: Harlow Pearson 2017
Online resources:
Availability: Items available for loan: Main Library (1)Call number: 658.575 TRO.

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