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1.
Marketing metrics the definitive guide to measuring marketing performance by
Edition: 2nd ed.
Material type: Computer file Computer file; Format: electronic
Language: English
Publication details: New Jersey Pearson 2010
Online resources:
Availability: Items available for loan: Main Library (1)Call number: 658.83 FAR.

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2.
Key marketing metrics the 50+ metrics every manager needs to know by
Edition: 2nd ed.
Material type: Computer file Computer file; Format: electronic
Language: English
Publication details: Harlow Pearson 2017
Online resources:
Availability: Items available for loan: Main Library (1)Call number: 658.83 FER.

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