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1.
Consumer behaviour basic findings and management implications [Text] Zaltman, Gerald by Series: The Wiley Series in Marketing
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 1983
Availability: Items available for loan: Main Library (1)Call number: 658.8342 ZAL.

2.
How customers think essential insights into the mind of the market Zaltman, Gerald by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School 2003
Availability: Items available for loan: Main Library (2)Call number: 658.8342 ZAL, ... Items available for reference: Main Library : Not for loan (1)Call number: 658.8342 ZAL.

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