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	1.	The oxford handbook of creativity, innovation, and entrepreneurship by Shalley,Christina E [Editor] Hitt, Michael A [Editor] Zhou, Jing [Editor] Series: Oxford Library of Psychology Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford Oxford University 2015 Availability: Items available for loan: Main Library (1)Call number: 658.4 OXF. Add to cart (remove)
	2.	Eating the big fish how challenger brands can compete against brand leaders by Morgan, Adam Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken John Wiley 2009 Availability: Items available for loan: Main Library (1)Call number: 658.827 MOR. Place hold Add to cart (remove)
	3.	Innovation management and new product development by Trott, Paul Edition: 6th ed. Material type: Computer file; Format: electronic Language: English Publication details: Harlow Pearson 2017 Online resources: Access instructions Availability: Items available for loan: Main Library (1)Call number: 658.575 TRO. Place hold Add to cart (remove)
	4.	Hooked how to build habit-forming products by Eyal, Nir Hoover, Ryan Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Penguin Books 2014 Availability: Items available for loan: Technology Library (1)Call number: 658.575 EYA. Place hold Add to cart (remove)

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