TY  - BOOK
AU  - Dunn, Michael E.
AU  - Halsall, Chris
TI  - The Marketing accountability imperative: driving superior returns on marketing investments
SN  - 9780787998325
U1  - 658.8 
PY  - 2009///
CY  - San Francisco
PB  - Jossey Bass
KW  - Marketing - Management
KW  - Marketing - Cost effectiveness
ER  -