TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
TI  - Marketing
SN  - 9780070189546
U1  - 658.8 
PY  - 1997///
CY  - Boston
PB  - Irwin McGraw - Hill
KW  - Management
ER  -