TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Essentials of Marketing: a global - managerial approach
SN  - 9780072935899
U1  - 658.8 
PY  - 2006///
CY  - New York
PB  - McGraw Hill 
KW  - Marketing
KW  - Marketing management
N1  - Includes CD - Rom
ER  -