TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
AU  - Wells,  William
TI  - Advertising: principles and practice
U1  - 659.1 
PY  - 2009///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Advertising and public relations
KW  - Management
N1  - ISBN9780136041955 Includes CD ( 7th ed.)
ER  -