TY  - BOOK
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising: principles and practice
SN  - 9780130162052
U1  - 659.1 
PY  - 1992///
CY  - New Jersey
PB  - Prentice Hall
KW  - Advertising
KW  - Management
ER  -