TY  - BOOK
AU  - Aaker, David A. 
AU  - Myers, John G.
AU  - Batra, Rajeev
TI  - Advertising management
SN  - 9780130091505
U1  - 659.1 
PY  - 1992///
CY  - New Jersey
PB  - Prentice Hall
KW  - Advertising
KW  - Management
ER  -