TY  - BOOK
AU  - Aaker, David A. 
AU  - Myers, John G.
TI  - Advertising management
SN  - 9780130160492
U1  - 659.1 
PY  - 1987///
CY  - New Jersey
PB  - Prentice Hall
KW  - Advertising
KW  - Management
ER  -