TY  - BOOK
AU  - Engel, James F.
AU  - Talarzyk, W. Wayne
TI  - Cases in promotional strategy
SN  - 9780256031003
U1  - 658.84 
PY  - 1984///
CY  - Illinois
PB  - Richard D. Irwin
KW  - Marketing management
KW  - Management
ER  -