TY  - BOOK
AU  - Trout, Jack
TI  - Trout on strategy: capturing mindshare, conquering markets
SN  - 9780070587601
U1  - 658.4012 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw - Hill 
KW  - Executive management
KW  - Management
ER  -