TY  - BOOK
AU  - Gummesson, Evert
TI  - Total relationship marketing
SN  - 9780750654074
U1  - 658.8 
PY  - 2002///
CY  - Oxford
PB  - Butterworth 
KW  - Marketing - Management
KW  - Relationship marketing
KW  - Management
ER  -