TY  - BOOK
AU  - Pringle, Hamish
AU  - Gordon, William
TI  - Brand manners: how to create the self-confident organisation to live the brand
SN  - 9780471496065
U1  - 658.827 
PY  - 2001///
CY  - Chichester
PB  - John Wiley
KW  - Brand name products
KW  - Marketing
KW  - Management
ER  -