TY  - BOOK
AU  - Sinha, Arun
TI  - Sweet spot: how to maximize markting for business growth
U1  - 658.8 
PY  - 2007///
CY  - Hoboken
PB  - John Wiley
KW  - Markerting Management
KW  - Management
N1  - ISBN9780470051436
ER  -