TY  - SER
AU  - Kyambalesa, Henry
TI  - Successful marketing in the 21 st century: the imperatives, concepts and challenges 
SN  - 817929059
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Infinity Books
KW  - Marketing management
KW  - Management
ER  -