TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic marketing problems: cases and comments
SN  - 9780131421844
U1  - 658.802 
PY  - 2004///
CY  - New Jersey
PB  - PrenticeHall 
KW  - Marketing management
KW  - Management
ER  -