TY  - BOOK
AU  - Wilson, Richard M. S.
AU  - Gilligan, Colin
TI  - Strategic marketing management: planning implementation and control
SN  - 9788176490702
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Viva
KW  - Management
N2  - 2000-09-06
ER  -