TY  - BOOK
AU  - Fifield, Paul
AU  - Gilligan, Colin
TI  - Strategic marketing management: plannig and control analysis and  decision
SN  - 9780750619905
U1  - 658.8 
PY  - 1995///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
N2  - 2001-04-23
ER  -