TY  - BOOK
AU  - Cravens, David W.
AU  - Merrilees, Bill
AU  - Walker, Rhett H.
TI  - Strategic marketing management for the Pacific region
SN  - 9780074705889
U1  - 658.802 
PY  - 2000///
CY  - Sydney
PB  - McGraw Hill 
KW  - Marketing management
KW  - Management
ER  -