TY  - BOOK
AU  - Cravens, David W.
AU  - Lamb, Charles W.
AU  - Crittenden, Victoria L.
TI  - Strategic marketing management cases
SN  - 9780256136890
U1  - 658.802 
PY  - 1996///
CY  - Chicago 
PB  - Irwin
KW  - Marketing management
KW  - Management
ER  -