TY  - BOOK
AU  - Cravens, David W.
AU  - Lamb, Charles W.
TI  - Strategic marketing management cases
SN  - 0256561253
U1  - 658.802 
PY  - 1998///
CY  - Boston
PB  - McGraw Hill 
KW  - Marketing management
KW  - Management
ER  -